what is the Meaning behind RUBICON?
"Rubicon" is an old metaphor for 'an irrevocable, no-return commitment'. Rubicon is the river in Italy that marked the northern Roman boundary. Hannibal crossed the Rubicon River to attack Rome and burned the bridges behind him.
Hannibal was committed.
Caesar crossed the Rubicon River when going north to challenge the Roman 'government'. This act was a final declaration of his desire to expand the Roman Empire.
Caesar was committed.
RUBICON means an irrefutable, irrevocable commitment to move forward.
Are you committed to taking your sales to the next level?
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I took on business development for our agency under duress. I had managed to avoid primary responsibility for bringing in new clients for 24 years and I wasn't happy about taking it on. Yet, here I am eighteen months later, actually enjoying selling. You've taught me how to have fun with it. Maybe most important, you've changed my perspective. It's really all about finding out where people are today, where they want to be and whether or not Maring Weissman services can help them get there.
Susan Weissman, Principal Maring Weissman